Hi, I am Ian. Welcome to my site!
I am an intrapreneurial project manager pursuing my passion for AI and digital marketing. My journey into marketing began in college, where I was drawn to the connection between creativity and strategy to drive growth. From there, my career shifted toward entrepreneurship and startup environments, working with small CPG brands to bridge gaps and manage projects that fueled growth.
Today I am building on that foundation, combining my experience with the possibilities of emerging technology to reignite an old passion.
My Latest Work
My introduction to AI began with Nibb Factory + Aldo’s Angle—an AI-generated animated series that gave me hands-on experience with AI tools, storytelling, SEO, performance analytics, and social media algorithms.
Nibb Factory + Aldo's Angle
What began as an AI powered animated series inspired by my dog became a hands-on project in content creation and digital marketing; using YouTube, Instagram, and Facebook to explore analytics, algorithms, and best practices for data-driven storytelling and engagement.
Each video is crafted with multiple AI tools; from ChatGPT for scriptwriting, Leonardo for image generation, ElevenLabs for voiceovers, Luma for animation, and Gooey for lip-syncing, to final edits in DaVinci Resolve or CapCut that bring it all together.
Branding + Digital Assets: AI also supported the development of branding assets and SEO, used as a tool to enhance deliverables rather than replace them, for example, generating icons or backgrounds with AI and refining the final designs in Adobe Creative.
SEO + Social Media: The foundation of Nibb Factory’s YouTube campaign was built on SEO and Social Media (Facebook & Instagram). My goal was to experiment with content while learning platform dashboards, algorithms, and best practices.
The process gave me valuable insights into how to refine and optimize the campaign. Before pausing Aldo’s Angle, I began strategizing ways to improve click-through rates (CTR) on YouTube. The channel received 38.4K+ impressions and a 1.2% CTR, but those weren’t converting into clicks or engagement, and the average view duration was 41 seconds.
What I Do Best
My project management experience sharpened my ability to overcome barriers and drive cross-functional collaboration in startup environments.Today, I am expanding that toolkit with new skills.
Project Management + Cross-Functional Collaboration
Content Creation + AI
Innovation + Adaptability
Analytics + Creativity
HubSpot Academy
Content Marketing
HubSpot Academy
SEO
HubSpot Academy
Digital Marketing
Google Digital Academy (Skilshop)
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